Hi, my name is Juan Rademacher, and I am a normal family man. My wife and I have one grown daughter. She lives with her husband and two teenage boys about a half-hour drive from us.
We live in the north section of San Diego County, California, USA, about 20 miles from the ocean.
I have transitioned from the corporate environment to the awesome world of online marketing.
This new work environment allows me to live and work from wherever I choose. All I need is a good internet connection.
This is true freedom, which I could never have in the corporate world.
But I must admit that I miss the frequent four-week trips necessary in my former job. These trips took me to faraway places all over the world, and during them, I could mix business with some sightseeing.
I made many dear friends among our local business counterparts, who would entertain me in awesome places most tourists never see.
I reciprocated by entertaining them at home when some would come on business to the corporate headquarters in upstate New York.
It was a great gig that lasted 25 years.
Other Details About Me
I’m often asked how I ended up with a Spanish first name and a German last name.
I am the descendant of an immigrant family that migrated from Germany to Southern Chile around 1880.
I was named after my grandfather, Johannes. When he arrived in Chile, he adopted the equivalent, Juan.
Following the tradition of my ancestors, I came to the USA alone when I was 17.
I created this website after many failed attempts to transfer the marketing lessons I learned in the corporate world to the fluid and fast-paced world of online marketing.
What I’ve struggled with most is adapting to the personal nature of online marketing compared to the impersonal efficiency of the corporate world.
I will share my personal experiences in this journey so that you may choose what appeals to you and incorporate it into your online endeavors.
I do this primarily through email marketing, by sending an email to my audience every day.
If you have any questions, you can reach me at [email protected]. I will answer you personally and do my best to help.
I highly recommend you check out my article on Visualizing Your Goals.
